also due to the pandemic, and the period of uncertainty associated with it, people's priorities have changed significantly. In our country, searches for the terms "work stress" have increased compared to the previous year.
Beyond a greater sensitivity to well-being, both of the planet and personal, user research shows that in general people are more informed before making any purchase. Even on YouTube, things are moving in this direction, so much so that tutorial, unboxing and product comparison videos are becoming increasingly popular .
Starting from the assumption that consumers tend to informc benefits of sms marketing themselves more and pay more attention to certain issues, it is possible to think of a valuable communication focused precisely on this .
New Features for TikTok Promote
TikTok has introduced new features for Promote , which allows businesses and creators to turn any TikTok video into an ad in just a few simple steps. These new features are designed to help TikTok creators, including influencers, advertisers, brands, and small businesses, drive traffic to their profiles, reach their target audience, and turn viewers into leads.
“more profile views ” objective, which allows advertisers to drive traffic to their TikTok profile;
new “promote to others” option , which allows you to promote content from influencers and partners;
location targeting , in addition to existing options for gender, age and interests;
new objective “massages” , to drive direct traffic to TikTok DMs and thus improve private interactions.
TikTok will introduce Search ADS
Despite Google being the dominant player in search, thanks to a huge user base and a sophisticated advertising platform, some research suggests that nearly 40% of young people, Gen Z and Millennials, use TikTok or Instagram to search for places and/or products of interest. Hence the idea of TikTok to create a new search-based advertising format, so as to help advertisers reach a younger and more engaged audience .
TikTok Search Ads will allow businesses to bid on specific keywords and phrases related to their products or services, just like they would on Google. However, TikTok’s platform will offer unique features and targeting options that Google doesn’t. This would make TikTok more attractive to advertisers who want to fine-tune their audiences.
It’s important to note that TikTok’s foray into the search ad market isn’t without risks. Google has a huge lead in this market, and TikTok will need to offer more compelling features, as well as competitive pricing, to attract advertisers. Additionally, the challenge for the social media giant will be to ensure that ads don’t detract from the user experience , as if users feel inundated with ads, they’re likely to disengage with the
