More than half of French people (customers or not) like receiving SMS.
60% of customers contacted by SMS go to the store to make a purchase.
This prospecting technique can be used provided that the interested party's consent has been obtained . The text should be straight to the point. The goal is to immediately capture the reader's attention .
Google Ads
In Google Ads, you can set up prospecting campaigns . To maximize vp security email lists performance, you can broadcast them on:
The Google Search Network;
Search engines other than Google;
Google Display Network, using contextual targeting . This allows the search engine to establish a connection between keywords and relevant web pages.
Affiliation
This prospecting channel is ideal for increasing the diffusion of your products . The principle is simple:
The seller pays a commission to the affiliate.
The affiliate promotes your offer (product or service).
The customer performs the action desired by the seller.
The different types of cadence for multi-channel prospecting campaigns
The ultra-aggressive pace involves leaving a voicemail and sending an email on the first day. The prospecting cycle extends over 18 days.
The challenge of complex B2B sales cadence is to get buy-in from different stakeholders. You need to be active at all levels of the company. Account mapping is useful to identify key stakeholders and end users of your product/service. Here, you need to establish a cadence with multiple touchpoints for each hierarchical level.
To get a contact, you can also bet on two weeks of high pressure with the following actions:
Whatever cadence you choose, planning your follow-ups is key. The idea is to follow up frequently at first and then decrease the frequency over time.
What are the best tools for multi-channel prospecting campaigns?
In order to obtain results, it is essential to equip yourself with the appropriate tools . Among the main functions, we find:
Task automation;
The organization of the prospecting;
Identifying competent prospects;
Evaluation of the results.
Discover our benchmark of the best multichannel prospecting tools:
Lemlist , an email tool that simplifies communication;
ProspectIn , an automated LinkedIn prospecting software;
Reply.io , an email campaign automation platform;
Autoklose , an email prospecting software with an integrated B2B database;
FindThatLead , a Chrome plugin integrated with LinkedIn that allows you to obtain information about prospects;
Mailshake , a software for sending personalized emails at scale;
Datananas , an email program designed to structure and automate B2B sales prospecting;
Waalaxy , a tool to automate your multi-channel campaigns.
