Digital Marketing
No matter what digital marketing funnel is set up for your business, it should start with the exposure step.
The top of the awareness funnel consists of people who haven’t heard of your brand, product or service yet. They are completely new and need to be made aware of your services.
After all, nothing works if the consumer colombia phone number library doesn’t know your company. What better way to do that than by advertising and promoting your brand on the right platforms?
Therefore, the goal is to start your content marketing strategy by strengthening your presence with Search Engine Optimization (SEO) techniques and even paid advertising on search engines.
The important thing is that the user enters a specific keyword and your page appears among the main results.
The goal at this stage is to create engaging content, such as educational videos and infographics. Now it’s time to drive as much traffic as possible.
Phase #2 – Discovery (MOFU)
This next step is ideal for focusing on creating content that encourages users to engage with your brand.
After all, while the previous stage meant that they already knew your company, it is necessary to keep them on your page to discover your products, services and solutions.
There’s no point in attracting a user to your website who isn’t interested in your brand. This will only serve to increase your site’s bounce rate, which can even hurt your exposure.
