This will also help you understand how your strategy affected your audience. Maybe your actions boosted sales of a product, as you were hoping for, but a video also went viral as part of the campaign and now more people know your line database brand because of that particular piece. Plus, you already have a precedent for your next effort, since everything that happens will be part of a learning process, both the good and, above all, the things that didn't go as planned.
There are tools that can help you, many of which are already included in the platforms where it is possible to advertise, such as Facebook, Twitter, Instagram and Google Ads.
The company Platanitos, which developed a strategy to increase its online sales, used what Facebook made available to it to see the success of its efforts.
Image from Facebook for Business
Now let's talk about what's really important: building customer loyalty through a promotion.
When you're looking for a long-term relationship with your customers, you have to nurture it with different tactics. Implementing discounts from time to time is just the tip of the iceberg, and it's not the most advisable action, since you run the risk of your consumers only looking for that, forgetting about the true value that your product or service provides.
On the other hand, with the amount of options out there, the price starts to become less competitive: you can always get a better one somewhere else .
So pay attention to the following tips, which will help you build meaningful connections with customers , both for your profits and for your brand reputation.
☞ 6 tips to make your promotions build customer loyalty ☜
►1. Make sure your promotions reflect your brand
One of the goals of any brand is to create a message and tone of voice that is recognizable around the world, like the logo that identifies it. It is not an easy job, and it involves a team dedicated to analyzing the type of audience that consumes it, its behaviors, its aspirations and, also, those of the company itself.
Branding is also important here. One of the brands that does this best is Corona, which for years and in different territories has created campaigns and promotions that focus, above all, on the experience of sharing a beer and conviviality.
Their messages are unmistakable, such as the one they launched in 2014 under the slogan: “Corona plans to invade Brazil.” The brand carried out the largest promotional strategy in history, through which it brought more than a thousand Mexicans to the World Cup soccer championship held in Brazil. Additionally, the brand gave out different prizes through various dynamics to those who participated in the promotion.
