What are local campaigns?
Local campaigns help you attract local customers to your physical store. Think of advertisements:
via Google Maps,
in the search and display network,
and on YouTube.
The campaign type not only offers various targeting japan telegram data options, but also makes it possible to attribute store visits to your online advertising campaigns.
Why use local campaigns?
Don't underestimate how many people search locally every day. 46% of all searches on Google are locally oriented. Research also shows that when people search locally, the conversion rate is higher. Especially for mobile users. In addition, the use of a geo-modifier in searches such as 'nearby' has increased by more than 200% in the past two years.
So it's more important than ever to ensure your business is visible when potential customers are searching for your products or services.
Local campaigns make it easy for businesses to be top-of-mind during these times. They also offer a range of options that respond to the changing purchasing behavior as a result of COVID-19. I will discuss this in more detail later in the article. In my opinion, local campaigns are therefore an essential part of your local marketing strategy .
Who can use local campaigns?
Unfortunately, local campaigns are not suitable for every business. Besides the fact that you must of course have a physical store that you visit, Google has set a number of criteria for store visit conversions:
You must have more than 10 physical locations in countries where store visit measurements are available (including the Netherlands and Belgium).
You must have at least 1,000 ad clicks and viewable impressions.
The Google My Business (GMB) account must be linked to your Google Ads account.
At least 90% of your store locations must be verified in GMB.
Location extensions or location extensions for partners must be activated in your account.
You have enough store visitors to meet the privacy requirements. What exactly is enough is hard to figure out because Google says it varies per advertiser.
Do you meet all these conditions? Then you will see the option 'Local store visits and promotions' when you want to create a new campaign and you can get started with your first local campaign.
