Content promotion is insufficient

[samiaseo75]

Just as important as having a content plan like the one described above is executing it. Without a doubt, the most obvious channel for making content known is social media , but there are certain tasks that need to be done that go beyond “I put it on the corporate Facebook and that’s it.” It involves participating in conversations, personalizing responses, optimizing profiles, adapting content for each network, monitoring trends… The work of a community manager is invaluable at this point.

It is also about repeating until you cell phone number list achieve a sufficient, but not excessive, publication frequency . The same piece of content can be reused, i.e. turned into an infographic, a video, a podcast…

Although inbound marketing does not usually take the form of advertising , why not invest in pay per click ? The location and cost must be fine-tuned, but it can never be ruled out.



You also have to work on digital public relations , placing content on other blogs (guest author) and getting links from other websites.

5. The conversion funnel is not taken into account
No matter how impactful your content is, there's no point in driving traffic to your website if you're not ultimately directing visitors to an end goal , such as a sign-up form or a purchase. Creating content without thinking about the buyer's journey and how to attract, convert, close, and delight is a complete fail.