Pricing: Canva has a completely free limited plan. Premium plans start at $15/month per user.
25. Descript
Descript is an all-in-one audio and video editing platform that makes content creation as simple as editing a document. Its innovative AI features, including voice cloning and automatic transcription, make it particularly valuable for marketing teams producing various types of content.
If you're primarily focused on video for social media, check out our guide to the best Reels editing apps, which covers mobile-friendly video editors for your Reels, TikToks, Shorts, and LinkedIn video.
Best marketing tools for small business_Descript for video editing
Image source
Core features:
Text-based video and audio editing
AI voice generation and cloning
Screen recording
Templates for common video formats
Best for: Marketing teams creating podcasts, video content, and social media assets who want a more efficient editing workflow
Pricing: Free plan available; Hobbyist plan starts at $12/month
26. Figma
Figma has become the industry standard for collaborative design work, offering powerful tools for creating everything from social media graphics to complete website mockups. While primarily known for UI/UX design, its collaborative features and extensive plugin ecosystem make it valuable for marketing teams creating consistent brand assets.
