To get people to buy your product, you need to effectively communicate its value to potential customers.
Your value proposition sets your product apart from the competition and convinces new customers that it’s worth buying. It answers the question, “Why should I choose your product?”
To find the right value proposition for your product, you need to understand the needs and desires of your target market.
Put yourself in their shoes and ask yourself what problem your product solves or what benefit it provides.
Once you have a clear understanding of mobile phone number database australia your unique value proposition, it’s time to communicate it on your website. Start by incorporating your value proposition into your headline or tagline. This is the first thing visitors see when they land on your site, so it needs to be compelling.
You might think of more value proposition ideas. The best move here? A/B test them.
An online business, Crown & Paw did just that. They tried out four different headlines aimed right at their audience’s hearts:
Original: Is Her Dog the Favorite Child?
Variant A: Fur real, your pet deserves a crown.
Variant B: Paw-some portraits for your furry friends!
Variant C: From paw to portrait – the perfect gift for pet lovers!
Crown & Paw value proposition experiment
This experiment helped to convince more customers to buy. In fact, they achieved a 16% increase in orders.
3. Leverage social proof
What’s the first thing you do when you’re on the hunt for a new product?
Chances are, you look for reviews and testimonials from other customers. You want to know if the product is worth your hard-earned money. You want to know if it lives up to its promises.
