Aligning your message with the content of your webpage is important. However, you don’t want to repeat the primary message from your webpage exactly, since visitors are already acquainted with that proposition.
Instead, try presenting a secondary offer.
For instance, if your webpage highlights a 10% discount on a specific product category, a redundant popup stating the same offer isn’t advisable. Rather, you should leverage popups to show a “backup offer.” Consider presenting alternative product recommendations or try capturing email addresses.
2. Design
Effective design is critical when it comes to pop-ups. Your mobile number data for calling layout should be visually appealing, your text should be easy to read, and the look and feel of the popup should align with your brand identity. Color, typography, imagery, white space, and grid structure are all essential elements of a successfully designed popup.
To create an effective design and layout for your popup notification, use a consistent color palette, select a readable font, and include high-quality images.
Recommended reading: Ultimate Guide to Best Popup Design: Popup Examples & Best Practices
3. Targeting and triggering
You’ll need to select appropriate targeting and triggering options to guarantee that your popup notification is displayed at the right time to the right people, aligning with the interests of your target audience (based on user behavior or specific conditions).
There are different types of triggers you can use to display a popup notification, like:
Exit intent
Time spent on site
Clicking a link or button
Scrolling down the page
Great examples of targeting rules include location, device type, and past interactions with the site.
