Cart abandonment rate
That means more than two-thirds of shoppers add items to their cart but don’t complete the purchase. Yikes.
To tackle this, exit-intent popups can again be your secret weapon.
You can use them to remind visitors about the mobile number data items they’ve left behind, like ParfumeLab does in this example:
Parfume Lab product recommendation popup
Or you can sweeten the deal with a limited-time discount. Creating a sense of urgency can be just the push they need to finish the transaction.
Check out this example from Kiss My Keto:
A Kiss My Keto cart abandonment popup
If you’d like to decrease cart abandonment, try these popup templates:
Wrapping up
CRO is not one-size-fits-all. It’s about understanding your audience, testing what works, and constantly refining your approach.
Whether it’s optimizing for mobile, personalizing messages based on traffic source, or reducing bounce rates, these strategies and insights from our study of 18,000 ecommerce stores should give you a solid foundation to start improving your conversion rates.
