Accessibility: The WCAG (Web Content Accessibility Guideline) is an internationally recognized set of guidelines for digital accessibility that are managed by the W3C, the international web standards group. Broken down into perceivability, operability, understandability, and robustness, your site organization and usage must be accessible to all users.
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Mobile readiness: The majority of users access Google search from a mobile device. As a result, Google now usesmobile-first indexing when indexing and ranking a page. This means it’s essential to check your site loads correctly on mobile and is easy for mobile users to read and navigate. Mobile friendliness is part of many of these 2022 SEO trends.
Interstitial Experience: Interstitials (like pop-ups, ads, etc.) must not reduce the accessibility of the page or appear in an intrusive manner. Especially when using mobile devices. I’ve seen these popups be increasingly penalized by Google..
