Employer Branding: 5 steps to create an irresistible strategy
ROI, a key tool for measuring the results of our actions as an employer brand
We show you a real success story
What is Employer Branding?
It is the brand reputation that a australia email list 7.6 millions contact leads company has as an employer or, in other words, is your brand attractive to potential candidates to work for it?
Until not many years ago, organizations focused their efforts on offering the best products and services with the aim of satisfying their customers more than their competitors.
The strategy was focused on the outside, on the end customer.
Years later, it was proven that what differentiates brands is not only their products or services but their own image.
Based on this, you will be able to attract the best talent that will provide you with innovative ideas and product and service strategies that will engage the end customer.
Therefore, Employer Branding is a much broader concept that encompasses the entire company to achieve a common goal.
Start of marked textShare! Employer branding in a company has to be real, maybe it is time to change the phrase “customer first” to “talent first”?End of marked text
Tell me who you are and I'll tell you if I want to work with you.
In today's digital age, information is just a click away and younger generations are more demanding than ever about their jobs.
The economic factor no longer plays a leading role in the decision; there are many other factors that are taken into account, such as emotional salary , flexible hours, conciliation policies , personal development, etc. All of them are included within the concept of Employer Branding.
Two keys to knowing if you have a good Employer Branding
1- Employees: your best brand ambassadors
Are they happy and satisfied in their jobs? How loyal are they?
And another fundamental question:
What is the staff turnover and absenteeism rate in your company?
Imagine how much valuable information you can gain from the answers to all these questions.
Your employees will undoubtedly be the best ambassadors for your brand , those who will unconsciously spread the word about how incredible and satisfying it is to work with you or how frustrated and dissatisfied they feel in the company.
2- The potential candidates you want to attract to your team
When we are going to stay at a hotel, don't we look at the comments from previous travelers?
The same thing happens with a job.
People talk about their jobs on the Internet , on social networks, and with their closest friends. They talk about the good and the bad.
Do you think a potential candidate will not study your company before signing up for a selection process?
Think about it.
Let’s change the phrase from “customer first” to “talent first”
Employer branding must be real, it is not about selling a smokescreen to try to attract the best talent and then, when they come to you, discover that they have been deceived.
How to create a good Employer Branding strategy?
Cultivate your employer brand to the maximum
Clearly define the company's philosophy and values and communicate them to the entire organization.
Are all your workers aligned with it?
For example, if we are a brand that manufactures recyclable packaging, it would make no sense to hire workers who do not believe in bio-sustainable products or are not in favor of a recycling policy.
People are the most valuable asset of any company. If you want to attract talent, find out what potential candidates look for in a job to find it attractive.
