Let's say one day you need to search for a video that teaches "how to change a car tire" and you find two options: one published in 2005 and another published last month.
Comparing only this information, which video do you think would teach you how to change the tire?
There probably wouldn't be a difference, right? After all, the technique for changing a tire hasn't changed for a long time .
This is the main characteristic of evergreen content or perennial content , as it is also known.
In fact, much of the content you read, hear, or watch on belgium email list 2.8 million contact leads the Internet can be classified as evergreen content, especially if it is introductory or practical content.
This type of content is an option that cannot be missing in any Content Marketing strategy . That is why we wrote this post with everything you need to know to get started.
What is evergreen content?
Evergreen is a type of material that deals with timeless themes, remaining relevant long after its publication.
In addition to this type of content, there are also news and opinion content. You can find examples of both on our blog.
When we write about recent changes in Marketing , for example, we are investing in news content . It is important because it presents current issues, commented on in "real time" by our team of editors.
With this, we attract the public that seeks to stay up to date on topics related to Marketing.
On the other hand, we also have content such as this Digital Marketing guide or this other one on how to create a blog .
They were written over a year ago, but if you want to learn about Digital Marketing or start a blog, by reading these articles you will continue to find relevant and totally current content (even more so because we always update our content).
These last two examples are evergreen content.
With them, we attract the public that is studying Digital Marketing, looking for more complete content on a concept or a practical guide to the first steps to having a blog.
This same audience may also want to stay up to date and consume news content. That's why it's important to combine the two types in your Content Marketing strategy .
To better understand the origin of the name, we can make a literal translation: evergreen means "always green" and this type of content is also known by this name. The reason for its name is because these texts never age , that is, they have an indefinite or, at least, very long validity period.
It is content that should last at least 2 years, but preferably much longer than that.
On the other hand, news content has a short shelf life. But it remains important, as it usually brings very good immediate results.
