If you’re currently running text ads or have run them in the last few months, review those as well. See which ads have the highest click-through rates and analyze the top performers to determine the headlines and descriptions that people like and click on the most. The more headlines and descriptions you can add to your Google austria phone number library responsive display ads, the better the ad is likely to perform.
1. Use 15 Images and 5 Logos
You have the option to use 1 image and 1 logo or 15 images and 5 logos. There is no downside to testing more images and different logo colors and sizes. The best practice is to test as many ads as possible with your responsive display ads.
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We strongly recommend that you upload higher quality images, as it's easier for Google to reduce their size rather than increase it. Uploading small or low-quality images can result in blurry images and lower-quality ads.
3. Use Final Images
You also have the option to use the “Recently Used” tab, especially if you’ve run any Google Display Ads before. Once you’ve decided on an image, select “Use As,” then “Image,” and click “Continue.” The same steps apply to your logo usage and selection.
4. Test Videos
Videos are optional, but you can use an existing YouTube video in your ads and it will play as part of your Display ad. Again, there are no downsides to testing videos in your responsive display ads.
5. Fill Out All 5 Titles and Description Lines
More text combinations means more ads served on the Google Display Network. You can create up to 5 headlines and 5 description lines, so you should fill in every field.
