Visitors or users. Typically, the same user generates several visits to the website, so this indicator is not strictly related to the previous one.
Pageviews. The number of pages visited by users.
Bounce Rate. The percentage of people leaving the website after only one page view.
Pages per visit. How many pages users view in each session.
Visit duration. How long users spend on the website.
Events. User interaction with website content.
Conversions: User actions that contribute to achieving marketing strategy objectives.
The indicators will give you quantifiable results that can be measured and compared; but to do so, a correct SEO analysis must be carried out and the variables that will benefit your website.
To do this, we can use various SEO data processing and analysis tools, with which you can have all the refined data to implement it in your strategy .
SEO Results: Analysis Tools
If you have already reached this point in the SEO analysis process, it is time to use a specific tool that helps us process the information we have from our indicators.
The good news is that there are a wide range of free options that you can use to analyze your website's performance. Here are some of the most popular ones.
SimilarWeb takes data from your traffic metrics and presents it in a office email list comprehensive report. This gives you insights into visit duration, bounce rate, and much more.
Also, it has an option where you can segment organic, direct, referral, and other traffic.
Alexa. This is one of the oldest and best-known search engines for web traffic analysis. It offers you data on the local, national and global position of your website, as well as the keywords with the highest interest rate and which lead users to your website.
URL Trends. You can use this tool to obtain demographic data about the users who visit your website, as well as incoming and outgoing links. It is free to use.
Google Display Planner. This tool tells you the number of visitors to your website and the profile of each of them. It also shows you the number of pages viewed and the length of time spent on each one.
The final step of SEO analysis is to present a report with the results. To do this, you only need to focus on the metrics that are most relevant to your website's objectives.
Based on this, you will be able to determine which points will be developed in greater depth in the final report.
It is important to include the basic indicators mentioned above, such as link application, loading speed, and conversion and retention rates; but we also suggest other broad-based indicators that you can include here.
