helpful content highlighting your firm’s unique selling points and target audience segments that are a good fit and likely to be retained as satisfied clients.
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1. Website optimization
Your firm’s website will be one of the first destinations for prospective clients and your best way to make a solid initial impression. It should convey competence and professionalism while being accessible, easy to navigate, and mobile-friendly. Evaluate the visual appeal of your branding and consider whether it needs to be updated.
Though crucial to keep your brand fresh and timely, website optimization projects may be lengthy, costly, and resource-consuming. Plus, if your marketing team isn’t necessarily specialized in web development, they will throw many shots in the dark before landing on the right visuals, structure, SEO copy, and UX capabilities. It may be easier to employ a B2B marketing agency that has experience building websites for legal services to reduce your margins for error.
