However, most personalization fields are still limited to company names, names, job titles, and industry names.
This is because this information is readily available in most data sources and using them saves time. Any additional personalization can mean a significant investment of time.
However, if you are reaching out to high-value active telegram number data clients, it may be worth the time.
That's because in a world of emails that contain similar personalizations, your email can stand out if you put in just a little extra effort.
For example, if you're reaching out to potential clients and offering them SEO as a service, go the extra mile and include a personalized SEO audit report for each recipient of your high-value services.
This kind of effort will require extra work, but if you use an SEO tool, it won’t require so much effort that it starts to interfere with your work. Sure, it may mean you send fewer emails, but you also have a good chance of improving your conversion rates. In fact, this will mean you close more clients despite sending fewer emails.
Optimization for mobile devices
A hand holds a smartphone displaying an event invitation for a London livestream on October 19, 19:00 - 20:00 BST.
Worldwide, one third of all emails opened occur on mobile devices.
In fact, everything digital, including email, video, and websites, is viewed on mobile screens more often than on desktop screens.
Chances are that a significant number, if not most, of the emails you send will be opened on email. This means that if you are not optimizing your emails for mobile screens, you are making them (almost) unreadable for a significant portion of your audience.
The good thing about optimizing your email for mobile is that it doesn't require a lot of effort on your part.
Here's what you need to pay attention to:
Preheader Text: Preheader text is one of the most difficult things to get right when optimizing for mobile devices . However, at the same time, preheader text, if used correctly, can be used to add extra value to your theme.
