Nowadays, many brands and businesses develop a wide variety of ways to communicate with their users, especially through social networks.
However, email is still a direct and completely effective communication tool. With it, you can create content and strengthen the relationships you have with your audience.
TABLE OF CONTENTS
The power of email marketing to promote content
Learn how to use email marketing to promote content
A.- Create nutrition flows
B.- Create an RSS feed
C.- Use the data to your advantage
D.- Don't just think about blogposts and ebooks
E.- Make an investment in the visual part of your emails
F.- Invite people to subscribe to your database
10 email marketing tricks to promote content that you should use
1.- Use bold to highlight the content
2.- Write using numbers, dashes or lists
3.- Do not write in capital letters under any circumstances.
4.- Have an inverted pyramid structure in your texts
5.- Respect the periodicity
6.- Always use the same template
7.- Personalize the emails with the person's name
8.- Place a link to the images
9.- Don't abuse CTAs
10.- There should be a balance between promotional information and quality content
The power of email marketing to promote content
Email marketing to promote content
Contrary to what some people may think, email is still an amazing way to promote marketing. After all, most people on the Internet use email to communicate.
To give you a clearer idea of this, some studies confirm that 92% of people use email . Among them, 61% use their email on a daily basis. With such a large number of users, it is logical to think that the opportunities for brands will be greater.
The great advantage of emails is that they are a direct communication channel that easily manages to retain the attention of users. This way, you can get a few seconds or minutes of their attention.
And the fact is that, currently, the Internet is an environment oversaturated with information where the competition constantly seeks to steal the attention of your potential client, so, if you have the possibility of having personal communication with the audience, you will be much more successful .
Learn how to use email marketing to promote content
What happens when you mix content marketing and email marketing? Well, you get an amazing cocktail to attract customers, keep them interested and build loyalty.
Here are some ways you can mix these two strategies to boost your content through email:
A.- Create nutrition flows
Create nutrition flows
This is quite common when you have a lot of content. However, many of the posts that are made on blogs can be part of an automated email cycle .
To make this possible, in addition to having a good tool, you will have to segment your contact phone number list database according to the areas of interest or user profiles you have in it.
This way, you can create an effective email sequence that will help your contacts move through the sales funnel toward conversion in a healthier way.
B.- Create an RSS feed
Many blogs allow people to unsubscribe from their blog and automatically receive all your new content. Of course, you have to segment by topic and by the average time that users will receive the emails .
This way, you will be creating more opportunities for those people who are interested in your business. In fact, you will allow them to stay tuned to updates on your content, receiving relevant information and generating engagement.
C.- Use the data to your advantage
Creating emails on different topics will help you better understand your users' interests. This will allow you to have a properly segmented audience.
If you see that emails about social media get a lot more clicks than those about SEO, this is going to be a great opportunity for you. You will be able to increase your content production on the topics that will provide the most value to your audience.
D.- Don't just think about blogposts and ebooks
