Source: Airbnb I’m sure the ‘Barbie girl’ within

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You would be thrilled to have the opportunity to stay at Barbie’s Malibu DreamHouse alongside Ken. Well, thanks to Airbnb, that dream can actually come true. The list of partnership products seems to be never-ending, ranging from the expected, like makeup and clothing, to the unexpected, such as a Barbie-themed toothbrush and even a Barbie Cruise experience. You’ll notice that a significant portion of the Barbie movie marketing wasn’t actually for and from the live-action marketing team. It comes from the care that Mattel has taken with the brand, allowing it to be very well-established for decades (although we have to admit, the movie team did an excellent job of embracing all the aspects, even the controversial ones).


It also comes from covering various points of promotion, including the latest trends amerika telefon kodu whatsapp like AI, the Metaverse, and the world of gaming—perfectly positioned to target the movie-specific audience, which, I must mention, isn’t the same as the traditional Barbie doll audience, adding an extra challenge. And, well… from the world. It’s fueled by the buzz generated by people and strategic partnerships with other brands. Like I said, it’s a Barbie world — even the marketing one. Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.



We cover all the trends that matter in the Digital Marketing landscape. See you there! Cover photo: Jennifer Killens Marketers Plan to Increase Investments into SEO This Year, Report Finds Erick Bernard Erick Bernard Jul 6, 23 | 6 min read ✓ Human crafted content Updated: July 6, 2023 marketers increase investment seo Need content for your business? Find top writers on WriterAccess! Try for free It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023.