Aim for a clean design and don't overload the website visually. Once again, the magic word: simplicity. Using white space can also help focus attention on priority elements and make the phone number database uk website more readable.
Maintain a consistent visual appearance , both across different pages of your website and in keeping with your brand's style and identity.
Rely on web conventions . We are referring to a series of good practices that are common to most pages and that give us a feeling of familiarity even if we have never visited that website. These are details that we do not consciously notice, but that we take for granted and that help us to have a fluid navigation. For example, we are used to certain elements always being located at the top of the website (logo linked to the home page, language selector, navigation menu…); links with legal information are usually always in the footer of the page; in terms of design, for the “Accept” and “Reject” buttons we would never use red for the first and green for the second to avoid creating confusion, etc.
D. Technical criteria
There are many technical factors that can help to have a better user experience. If we talk about web usability, we will summarize everything in these two tips:
Reduce your website's loading time . This is a basic criterion that also helps improve SEO positioning. We have less and less patience and nobody likes to wait too long to interact with a website (this also includes Google, its algorithm and its Core Web Vitals ). Some studies claim that, on mobile devices, 53% of visitors abandon a website if it takes more than three seconds to load. In other words, more than half of visits are wasted due to poor technical implementation.
Make sure your website is compatible with all types of devices . This is what we know as responsive design, which ensures that your website looks good on any type of device. Don't forget that smartphones have long since surpassed computers as the main device for accessing the internet. In fact, although this figure varies greatly depending on the type of audience and the sector in which your company operates, in 2022 it is estimated that more than 59.2% of web traffic worldwide came from mobile devices.
