Storytelling is a communication technique that can be applied to all branches of marketing and consists of telling stories that connect with the emotions of our readers to make them feel a unique experience. This technique has been consolidated in recent years as a method to make speeches more attractive and achieve greater effectiveness in the delivery of email messages.
We live in a society based on a universe vp administration email lists full of stories, where emotional involvement and motivation come from the connection with the stories. People are attracted to stories . So, presenting a product by telling a story makes the product itself more attractive to the user.
No matter how good the product or service we offer is, without an explanation of it it means nothing. Associating a product with a story is an incredibly powerful technique since, by nature, we tend to remember good stories, and that makes it more likely that we will share them with someone.
Therefore, this technique can be used as an added value when creating the content of an email. Presenting a product in an email through a story can be a good way to show the product and humanize it in order to foster the connection with our users.
Although Storytelling can be seen as an old-fashioned technique, that is precisely what makes it so influential. Data convinces people, but stories inspire and motivate . How can we apply Storytelling to our Email Marketing? There are different ways to do it. The easiest and most practical way is through “Case studies stories” . That is, using as an example the satisfactory experience of one of our clients. In this way we can show what their experience with our product/service has been. Another technique to create Storytelling is “Reason why stories” , that is, the exposition of the reasons why an offer is made or a product is shown. Whether it is because it is Christmas, because it is the birthday of one of our clients or because it is the anniversary of our brand. A reason is given for our offer, and a story is explained as to why a certain promotion is being made. Another story that is usually quite effective in email marketing is “Vision stories” , that is, the explanation of the company’s vision of changing the industry. To understand it better, it is a kind of “I have a dream” speech by Martin Luther King in order to transmit emotions to users that make them connect with the brand.
The importance of storytelling in email marketing
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