In the Last Phase of Marketing Intelligence

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An Important Aspect of “marketing Intelligence” is Its Focus on Data, to Integrate, Manage, Optimize and Distribute It to the Various Company Teams. Data That, as We Have Seen, Are Internal and External, to Transform Into Valuable Sources of Information on Which to Base Strategic Choices.in Short, if We Wanted to Identify a Definition, We Could Describe Marketing Intelligence as the Set of Activities Aimed at Collecting and Analyzing Data and Information to Fully Understand Social, Economic and Technological Contexts as Well as the Market, Competitors and the Characteristics, Needs and Behaviors of Customers .how Does It Work? The Phasesmarketing Intelligence Follows a Structured Process Divided Into Three Distinct Phases:data Integration and Management: Not All Data is Created Equal .


According to Salesforce Estimates , Each Marketer Uses Data From, on singapore item phone number for whatsapp Average, Different Sources for Their Analysis! The First Phase of Marketing Intelligence Therefore Involves Integrating Data Into a Single Centralized Location, So as to Make It Viewable in a Unified Way and Simplify the Management Process. Analysis and Optimization: the Importance of Data Unification. Once Collected in One Place, Data Must Be Analyzed and Optimized to Be Interpreted and Used Effectively. Of Course, Being Able to Draw Insights From the Data Collected Means Being Able to Review Marketing Campaigns and Spending in Real Time, Reaching the Right Audience and Maintaining High Customer Engagement.



Alignment and Collaboration: Transforming Data Into Knowledge. , the Focus Shifts to Aligning Data in a Shared System to Be Easily Accessible to All Teams, Stakeholders and Company Departments. In This Sense, the Use of Marketing Automation Software is Often Ideal to Simplify the Creation of Specific Reports and Enjoy Overviews and Detailed Views Useful for Making the Best Strategic Decisions and Strengthening the Overall Customer Experience.cartoon of People in Front of a Computer Screen to Evaluate Graphs, Trends, Data and Objectivesmarketing Intelligence Datamarketing Intelligence Incorporates a Wide Range of Data, Including Internal and External Data , With the Aim of Providing a Comprehensive View of the Market.