Engage with your community: More than just being there

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One of the biggest pitfalls on social media is believing that posting regularly is enough. Wrong. Interacting with your community is what sets you apart. Responding to comments, asking questions, interacting with other accounts’ posts… that’s how you build relationships. Take the time to respond personally to your followers. There’s nothing worse than comments that go unanswered: it gives the impression that you don’t care about your audience.

In addition to this, don’t hesitate to organize phone number data base contests, surveys or even live broadcasts. These formats not only allow you to engage your audience more, but also to humanize your brand. The more you show that you are listening, the more your subscribers will be inclined to follow you, interact and, ultimately, become ambassadors of your brand.

7. Telling a story: The art of storytelling
Storytelling is the art of telling a story, and trust me, it ’s a powerful tool. Your followers want to know who you are, why you do what you do. Instead of just promoting your products or services, tell a story. Why did you start your business? What are you passionate about about what you do?



Imagine an Instagram post that starts with “Five years ago, we started in a small garage with a dream…”. Right away, you capture attention, you humanize your brand. This kind of content resonates much more than a simple promotion .By using scheduling tools like Hootsuite, you can schedule your posts in advance and focus on other aspects of your strategy. But be careful, posting at the right time is only half the equation. The other half? Tracking and analyzing results . Adjust your posts based on the feedback and data you receive.