40 % admit that in 2021 they have stopped buying products from brands they loved because they no longer trust them.
78 % say that the impact of the brand on society is the reason why brand trust has become a decisive factor.
86 % of respondents expect brands to be involved in society beyond their denmark whatsapp number products and businesses.
We are faced with increasingly critical consumers, with vast resources and tools to gather information about any brand. Brand trust not only allows us to meet user expectations, but also to differentiate ourselves from the competition . Brand trust can be the determining factor that makes the consumer choose us over a competitor, just as the lack of this trust can make us lose customers who stopped believing in their original supplier.
Branding , a website and a customer service department can give a company a foundation to stand on, but it is not enough to stand out from the competition. What we must be clear about is that having all these tools or functions in our company is one thing and optimizing them with the clear objective of improving the consumer experience and their trust in the brand is quite another.
Devising a strategy and penetrating the market to reach potential consumers is only half the battle for brands. If we want to not only survive, but thrive and scale our business in the long term, building that brand trust is as important as any other part of the business process.
Benefits of Brand Trust
While building and maintaining online trust has become a crucial part of a brand’s work, it is also a source of benefits to be taken into account. The breadth of social platforms and the Internet in general means that every consumer has a powerful tool to express their positive opinion or criticism to millions of people.
Can we say that trust in a brand is the path to business growth?
