The concept of growth hacking emerged a little over a decade ago, with the emergence of startups. These companies needed to expand their lead and customer base, market share and sales gambling data indonesia volumes very quickly. However, their budget was quite limited, so they could not use traditional marketing tactics to promote their products and acquire customers.
This situation gave rise to growth hacking in marketing, as a means to acquire a large customer base at the lowest possible costs. Marketing specialists and entrepreneurs themselves devised growth hacking methods based on creativity, automation and data analysis, to boost business expansion without a large budget.
To attract customers in the upper stages of the conversion funnel, it is necessary to use unconventional techniques, which has allowed the creation of new ways to generate organic traffic to the website.
In growth hacking, after creating a hypothesis, it is necessary to test it. This allows us to discover the different tactics that generate the expected results. These tests are carried out by analyzing social metrics. The aim is to discover not only “what” works well, but also “why” it happens.
The data obtained is used to track customers throughout their journey through the sales funnel to understand what motivates them to buy and how conversions can be improved at different stages. Finally, when we manage to discover what works and how it works, these processes are automated.
