For this reason, appearing among the first results of search engines is the main challenge of any digital strategy. What's the good news? That in addition to working on positioning our website organically (SEO) , there is another positioning technique: advertising on Google. Today we explain everything you need to know about the Google Ads tool, formerly called Google Adwords. Don't miss it!
Ads
What is Google Ads?
Google Ads is Google's advertising band phone number data system that allows a website to be positioned in the top results when users make related searches. In this way, the first results are usually advertisements, followed by organic or natural results.
In other words, Google gives you the opportunity to pay it to make you stand out on the Internet . How? Through advertising campaigns that compete in a bidding system.
How does Google Ads work?
We are going to explain to you in an easy way how Google Ads works and how to use it. The first thing to understand is that it is not just a matter of investing money, since this is no guarantee of appearing better positioned. We will explain why later.
The system allows you to create different types of campaigns, depending on your objectives and with different strategies. The most popular is Pay Per Click or PPC , where advertisers pay Google for the clicks they receive .
how google ads works
Through campaigns, we create ads with keywords related to our business and by which we want our target audience to find us. For example: if I have an online sports t-shirt store, we will bid on words such as “sports t-shirts” or “sportswear.” When a user makes a related search, an auction will be started between the different advertisers and Google will determine in which position each ad is displayed.
But as we mentioned before, the position depends not only on how much you bid on those words, but also on other key factors such as: the quality of the ad and the optimization of the destination web page. Don't forget that Google "rewards" the result that best satisfies the user's search intent , since its goal is to give them what they are looking for.
Benefits of Google Ads
Betting on Google advertising will bring many advantages to your business. And, although its results are immediate , it requires knowledge and periodic work by a professional. These are the main benefits of using Google Ads:
1. Quality traffic to your website
If you set up and segment your ads well, they will only be shown to your potential customers. That's perfect! It makes no sense for anyone to attract clicks from users who are not interested in what you offer. However, if you want to achieve better positions at a lower price, make sure you have an optimized web design .
