The latest edition of Mediapost's “SDG Breakfasts” was held under the title “Pandemic and female leadership, a story of resilience”. At this meeting, the head of Partnerships and Investment at the High Commission for Spain Entrepreneurial Nation, María González Picatoste , stated that measures must be considered to attack the problem at its roots.
In addition, the report “Female leadership and Covid-19: post-pandemic perspectives” was presented at this breakfast , carried out by the female promotion program “Yo, jefa” of the Trescom communication agency .
SDG5: Gender Equality
With the celebration of amazon phone number data International Women's Day just around the corner, the 10th SDG Breakfast has alluded to gender equality and female leadership today.
Ana Góngora, global head of Mediapost; Ana Vázquez , head of the Yo, jefa program for promoting female leadership; Inmaculada Blázquez, founding partner and general director of Osprel , and María González Picatoste, head of Alliances and Investment at the High Commission for Spain Entrepreneurial Nation have formed part of this tenth edition of the SDG Breakfast. They have all discussed how the pandemic caused by the coronavirus has influenced and will influence female executives, bosses and entrepreneurs.
The main conclusions of the study “Female leadership and Covid-19: post-pandemic perspectives” carried out by Trescom, under the auspices of its Yo, jefa programme , have served to open the conversation.
Ana Vázquez, head of this initiative, said that the general conclusion of the study is that “ female bosses have been very resilient during this pandemic, they have known how to reinvent themselves, act, make decisions and not wait for everything to pass.”
In fact, according to this study, half of Spanish female bosses have had to diversify or reinvent their business model to find new opportunities. In addition, 37% of those surveyed believe that there will be an increase in demand for their products and/or services of up to 15% in the next 6 months.
Asked how they have managed to continue with their businesses in the midst of the pandemic, Ana Vázquez has pointed out that there have been two key factors : teleworking and digitalisation. Having been able to adapt to these two important variables means that 55% of female executives and entrepreneurs do not plan to make adjustments to their workforce during the first half of 2021.
