Picture of Teenvio
Teenvio
10 Mar 2015
Reading time: 5'
Keys to choosing an email marketing company in Spain
Choosing an email marketing canadian ceo email lists company in Spain is not an easy task and we know it, many times customers decide based on price, other times on service, other times by word of mouth and sometimes by intuition, but in this post we will try to analyze the keys that can make the difference between a good decision or a bad one when choosing an email marketing company in Spain .
At teenvio we are sure that any company that wants to carry out a direct marketing campaign would be careful to choose its supplier carefully. How do you ensure that all those flyers you have placed in your facilities will actually end up in the recipients' mailboxes? What happens if there are buildings that cannot be accessed, will they return again? Will I really have exhaustive feedback on the results of the marketing action?
There are factors that are difficult to measure, and when we talk about the provision of marketing services, perhaps even more so. Here, the reputation of the company and its track record come into play.
When we transfer this example to the world of digital marketing, exactly the same thing happens. There is a key factor called “reputation” , which is key to “deliverability” , and which directly affects the email marketing service provider we use, called the sender .
Analysis of the email marketing company in Spain
Let's suppose that a user decides to hire an email marketing company in Spain where most of its clients use databases that have not authorized the sending of commercial information, that present high increases in recipients in successive mailings or with a high rate of user complaints, and also do so through shared servers that we use. These campaigns classified as spam will directly affect the company providing the service and the rest of the users who use the same sending tool.
The sender, as an email marketing platform , is responsible for sending the content generated by the author to the recipient and must have a highly reputable email marketing platform and an excellent mass mailing infrastructure, processing complaints, non-existent accounts, recurring bounces, etc. and ultimately optimizing its customer databases to improve reputation.
We have to take into account that there may be hundreds or thousands of other users who send millions of emails with the same application. All these emails are sent through the servers of the provider company, which is the one that is at stake in maintaining a reputation sufficient to not be classified as spam.
As you may have guessed, a user's bad practices are transferred to the email marketing company's servers and, therefore, to the rest of the users who use that same application. Choosing an email marketing company in Spain that takes care of these aspects is vital for the success of our campaigns, we must make sure what mechanisms it has in place to protect that reputation.
Location of the email marketing company's CPD in Spain
Although it is true that the geographic location of the CPD (Data Processing Center) of an email marketing company in Spain is never given importance , we can find mass mailing services with their CPDs located in countries classified as high risk for Spam such as some Asian, African or Latin American countries. Setting up a CPD in these countries represents only a third of the cost of working from countries such as Spain or Europe, but the big difference is that these countries have a very low reputation and do not comply with European guidelines regarding data protection and compliance with LOPD.
Ensuring that your data will be properly protected and knowing where it will be stored is vitally important when it comes to having peace of mind, in the same way complying with the requirements set out in the LOPD is essential when choosing an email marketing company in Spain .
