“good Writing Has An Aliveness That Keeps The Reader Reading From mexico phone number library One Paragraph To The Next,” Writes William Zinsser In Classic Guide To Writing Nonfiction. “it’s A Question Of Using The English Language In A Way That Will Achieve The Greatest Clarity And Strength,” He Says.yet So Much Content Marketing Writing Is The Opposite Of Clear And Strong. It’s Riddled With Jargon And Tired Clichés. When Readers Encounter Content That Sounds Like All The Other Marketing Writing They Have Read, Their Eyes Glaze Over.
So Much For Surprising And Delighting Your Customers.mastering The English Language Is Essential For Crafting Copy And Content That Captures Your Reader’s Attention. And There’s No Better Teacher Of Linguistic Mastery Than Poetry. Just Ask Messaging Guru Jeffrey Pease, Who Credits His Success Working With Fortune Brands To The Poetic Power Of Songwriting.as He Shares On The Fenwick Blog: “spending Almost Two Years Writing Songs … Honed A Feel For Brevity And Clarity And The Lightning That Can Occur When You Take Wild Creativity And Channel It Into A Sharp Structure,” He Said.
