The way we communicate has evolved over the years, consumers are increasingly interacting with the news and available platforms, so digital or multimedia journalists have had to adapt to the new preferences of the public.
If you want to specialise and learn advertising database how the digital and communication world is changing, the Master's in Digital Communication from the European University can open up many professional opportunities for you to dedicate your working life to.
Qualities of a multimedia journalist
Among the types of journalism that exist, multimedia involves the use of photography, audio, video and even graphics to create increasingly attractive content for its audience. Below we indicate the main characteristics of a digital professional.
Social media skills: management and support of these tools to reach more people.
Interaction with the public: this type of journalism allows the participation of the entire public, so depending on the platform, they will speak in one way or another.
Autonomy: ability to manage one's work oneself, critically and without being influenced by public opinion.
Multimedia versatility: ability to work with different digital tools and adapt content to each of them.
Multimedia reporter applications or tools
These are some of the tools most commonly used by multimedia journalists on a daily basis.
Mobile: Smartphones have the capacity to transmit videos, photographs and/or audios with high quality.
Video conferencing apps: a common way to hold meetings with the rest of the team, sources or the public.
Data analysis: detect the relevance of posts, clicks and interactions with the public.
Tablets and computers: storing information and editing content prior to publication.
Multimedia journalism is a new way of working. It is not a passing fad, it is a synergy between the Internet, technology and conventional media. This is how we can provide attractive and quality information to users who increasingly demand audiovisual content.
If you are interested in working in the world of communication, from the most traditional to the digital, you can specialize through a Master's Degree in Public Affairs and Communication, among many other options offered by the European University.
