Why should products complement your company profile? First of all, they are visible right after clicking on the business card in the form of a carousel of products divided into categories. Additionally, they are displayed on both phones and other devices (laptop, desktop computer).
They are visible enough in the business card that everyone will pay attention to them. This should significantly improve its attractiveness and as a result increase CTR .
What is the optimal way to add a product to a business card? According to Google's guidelines, we should create at least 3 collections, each with at least 5 products . Of course, we should also remember that the category title should match the category on the page (phrases) and that each description should be unique and contain keywords relevant to the product, for which we position our business card in the Google search engine.
Product carousel view on mobile device
Product carousel view on mobile device
Product carousel view on laptop
Product carousel view on laptop
9. Get and respond to customer feedback
If you've ever wondered whether the number of reviews matters, we'll tell you right away that yes. It's worth encouraging your customers to take a few minutes and give us a recommendation on Google Maps.
To maximize the potential of an opinion, it should consist of at least 200 characters (an average of 3 sentences), and the content should include phrases of interest to us, names of cities and, preferably, photos.
Studies show that 75% of users trust reviews from other users as much as a recommendation from a friend . Additionally, according to research by Bright Local, you are 17% more likely to be contacted by a potential customer if you have positive reviews from your customers.
You should also react to the opinions you receive. It is worth thanking for the recommendation and referring to it in one sentence. It is important that each response is unique and does not duplicate the same content. There is a good chance that after adding the opinion, part of it will be displayed along with the business card in the organic Google search results.
It is worth remembering that we will achieve the most profit from a Google Maps listing when the average review is 4.0 or higher. Below this average, our company seems unattractive in the eyes of the customer.
Read how you can get customer reviews: How to Get Google Maps Reviews
Displaying the part of the review that contains a word from the searched keyword
Displaying the part of the review that contains a word from the searched keyword
Want to learn more about managing reviews on your profile? I invite you to read a dedicated article from which you will learn:
what opinions to get,
how to deal with negative opinions,
what to do to get more opinions,
how to respond to reviews,
how to add and delete reviews on google.
10. Local link building and NAP business cards
This is an important element of positioning both the website and the Google listing, which you need to take care of in order to achieve top positions in competitive industries. If the positioning of the listing is not going according to your plan and you are stuck in a place where you are doing literally everything, but the listing is in one position employment database for months, it may turn out that the problem is the lack of mentions of the company on local forums or directories, among others.
By implementing local Link Building and NAP (Name, Address, Phone) business cards, you will send a clear signal to Google from other valuable sources that your company is located at a given address and provides the services listed in the offer.
Fun fact
You can do research, for example, by entering the phrase you are interested in in the search engine and looking for a place where the competition has left their mentions of the company. You can also use professional tools for this, which will make the whole process much easier and more efficient.
If you want to easily manage your business listings in NAP directories, check out the latest tool Localo . It lets you find relevant directories, add your business listing, and track the status of your listings.
11. Photos and videos in a business card - do they affect the ranking?
The average number of photos in business cards in Poland is around 10-11 photos per card (excluding hotels, restaurants, other catering establishments, etc., which may have several hundred or several thousand). This means that the threshold to be exceeded is relatively small and can be reached even in one day. Importantly, photos are a ranking factor and in information from Google we can read that regularly added multimedia to a Google business card raises its position in search results.
Gallery view on Google business card
Gallery view on Google business card
You can read about the guidelines for photos and videos that you can add to your Google business card on the official Google website:
Important
The best influence on the company's business card will be a photo taken with a mobile device with GPS turned on. Edited, stock, and filtered photos have less value. Before adding a photo, check what Google itself thinks about it and whether the selected photo will benefit your company's profile on Google.
Conversion rate from Google Maps - how to implement analytics to measure effects?
Virtually every website has a Google Analytics tool connected and events created in it, such as clicking a phone number on a website or sending a contact form from it. Thanks to a special tracking code, we are able to separate entries from Google Maps and measure separately the effects of search results for the website and the business card. All you need to do (with the GA tool connected to the website) is implement the tracking code:
?utm_source=google&utm_medium=organic&utm_campaign= (here the name under which the results should appear in GA. It can be, for example, a Google business card)
The appearance of the url address with the implemented tracking code
The appearance of the url address with the implemented tracking code
From this point on, we have separate results in Google Analytics from maps and separately from websites. The results are visible, for example, in the "Acquisition" -> "Traffic acquisition" report when changing the view in the table to "Session - campaign"
Measuring Traffic in Google Analytics After Implementing the Tracking Code
Measuring traffic in Google Analytics after implementing the tracking code on your Google listing
