How? They continued to innovate with new products and even launched the now-famous Kindle. This move, although risky, helped the company grow its market share, and on Christmas Day 2009, more ebooks than printed books!
We‘re aware of the monopoly that Amazon is enjoying currently, having gained a loyal and happy customer base over the years.
Don’t stop marketing during a recession
There is no doubt that marketing in a recession is going to be a challenge, mostly ivory coast phone number lead because you have to go against your instincts and standard operating norms. Add to this the changing customer behavior, and the situation becomes even more chaotic.
You must optimize your budget and be smart about priorities to accompany your customers on the new journey. But it doesn’t mean you should stop spending money on marketing your offerings.
On the contrary, you should consider this as an opportunity—an opportunity to provide prospects what they need most in a recession and cement the loyalty of your existing clients towards your brand.
Amazon customers actually bought
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