Use Google’s Knowledge Panel for Inspiration

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Google’s Knowledge Graph is a powerful tool for building a topical map because it helps you understand how Google connect topics.
Overseas Chinese Data



It’s designed to organize information in a way that mirrors how people think about different subjects.



For instance, if you search for the keyword "hydroponics" you'll see a few different elements:



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Google Knowledge Panel


Note: The SERPs for each keyword is unique so you might see more SERP features or less for your topic.



In the hydroponics example, there's a Wikipedia link in the Google Knowledge Panel, indicating that Google is using Wikipedia as a source of information to create the Knowledge Panel.