What is Search Engine Advertising (SEA) and how does it benefit businesses?

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SEA refers to a marketing strategy that greece mobile database purchasing an advertising presence to gain greater visibility on search engines. More effective than SEO, it allows you to more precisely target your prospects or customers, thereby increasing your sales.

Definition of Search Engine Advertising (SEA)
Purchasing sponsored links is the term used to refer to Search Engine Advertising (SEA) in French. In digital marketing, it's a strategy that involves renting advertising space on search engine pages. The idea is to place sponsored links directing to your company's website. SEA can also be defined as purchasing keywords on search engines using a bidding system predefined by the platform.

While SEO refers to natural referencing, paid search is more commonly referred to here. As a business, you can use it to rank high in the response rankings following a user's query. SEA is generally used to improve sales or develop your company's brand image.

However, for your paid SEO strategy to remain effective, it's important to clearly define your target audience, choose the right keywords, and, above all, have optimized content on your site. If you're considering launching your campaign, the support of a SEA agency is essential to maximize your chances of success.