See how marketing has evolved over the last ten years

[bitheerani42135]

Discover the most notable events in the evolution of marketing over the past decade.
Some people joke that 2008 was a austria mobile database years ago, because if we analyze the huge volume of transformations, social and technological advances, the feeling is that a lot of time really has passed.

In this context of changes, the way companies relate to their audiences has also been redesigned by technology, also culminating in the evolution of marketing.

Ten years ago, virtually all possibilities were different. Could you envision the Internet of Things in agribusiness , for example? Or a simple app as a brand management tool? Self-driving cars?

Well, probably not, but today, this is our reality: digital transformation.

Understanding how it has been reshaping relationships, including in the corporate world, and consumption is essential to deal with the digital age and target business growth. Therefore, we have selected the most notable events in the evolution of marketing over the past decade. Let's take a look back!

The customer has discovered his power and his value
Back in the “early days of marketing”, the market’s eyes were shining on products. Everything revolved around the product and, therefore, the offer was that determined by a company and consumers simply bought it, without giving their opinion or being heard.

Over the years, access to information has exploded, discussions have increased and consumers have understood that, instead of being mere buyers, we are decision-makers in processes and the market revolves around the customer.

Today we are talking to people who want to communicate, who understand the product, who demand appropriate attitudes from organizations and who know how vital they are to any business. After all, is there a company without customers? We still don’t know, do we?