Landing pages are one of the most important elements of lead generation. This is because they allow marketers to direct website visitors to specific pages that present exactly the information they are looking for.
This is how these professionals capture leads, achieving a high acquisition rate. Try to be brief and direct to avoid distractions, including only a title and a short paragraph explaining what the offer is, followed by a short list describing its benefits.
Below, we have included another call-to-action, which gambling data china this time will direct you to one of our landing pages dedicated to our target audience in agribusiness. Through it, we are providing a free e-book that presents Digital Marketing for this segment and how it is possible to win more customers through the appropriate strategies .
As the main purpose of this page is to make the visitor fill out a form (which we will discuss in more detail in the next topic) and download our material, we only provide a brief summary of the content available, with an invitation to download it.
E-book Digital Marketing for Agribusiness
Use optimized forms
Forms are key to the success of any landing page . Without them, there is no way to convert a visitor into a lead. Through forms, you can obtain valuable information such as name, email address and job title.
While a form with fewer fields increases the chance of receiving more conversions, one that requires more information can qualify your lead more accurately .
Therefore, the best way to determine the format that best suits your business is to study the strategy for capturing leads - volume of contacts or quality - and what will be offered in exchange for the information (rich materials, free consultation with a specialist, free sample of a product or service, etc.)
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