Opportunities in the Metaverse Economy

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Luxury brands, celebrities, and games are turning to the NFT market

With consumer brands such as GUCCI, BURBERRY, LOUIS VUITTON, and NIKE finland phone number lead entering the NFT metaverse, the demand for NFTs is growing exponentially. Celebrities such as Snoop Dog, Grimes, and Steve Aoki are also promoting their NFT collections to attract people's interest. NFT-based games such as Axie Infinity and Sorare allow players to learn about crypto and NFTs and earn a small amount of money as a side job while playing video games.

Top 4 NFT Fashion Brands:
Many professionals believe that the NFT fashion market represents the next evolutionary step, whether it is a digital skin for gaming avatars or a wardrobe collection that can be used in games and multiple metaverses. Various luxury fashion companies are using NFTs to interact, authenticate, and connect with consumers from all over the world. Here are four examples of NFTs in fashion.

1. GUCCI Aria Collection NFT Film

Gucci became the first luxury fashion brand to step into NFTs, selling its iconic Aria NFT collection for $25,000 at Christie's in June 2021 to commemorate its 100th anniversary. Technically, this isn't the first time it has used NFTs or digital marketing initiatives . In March 2021, it launched a series of AR sneakers for $11.99 per pair to experiment with digital fashion. The Aria NFT is Gucci's first official NFT, which comes in the form of a short film that includes an upcoming collaboration with Balenciaga, creating a historic moment for the brand.