Gucci launches AR jewelry try-on experience to start digital shopping journey

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In the Tmall official flagship store and WeChat mini program, users follow the instructions to place the credit card and ring on the screen, adjust the size until the outline is aligned with the edge of the real object, and then get the right size. The addition of new digital tools effectively simplifies the consumer's decision-making process and shortens the purchase process.


According to Luxe Digital, Gucci is currently the most popular luxury ecuador phone number lead brand online, accounting for 15.2% of the total luxury keyword searches. Its involvement in emerging fields such as NFT digital collections, AR shoe trials, and AR jewelry trials has further consolidated the brand's position in the fashion industry and brought it closer to the Z generation consumer group.

In addition to jewelry, Gucci has also cooperated with Mizhi Technology to launch a diversified AR virtual shopping experience, opening up a new mode of shopping in the metaverse. Entering the GUCCI Tmall official flagship store, you can participate in a one-stop AR bag viewing, AR glasses trial, and AR shoe trial experience. With the help of human body recognition and high-performance 3D rendering technology, users can view the real material and wearing effect of the product in real time. The diverse AR shopping scenes allow users to experience the fun of immersive shopping and help the brand increase sales in e-commerce channels.