Here is the formula to calculate the AOV?

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AOV = Total Revenue / Number of Orders
For example, let's say your online store generated a total revenue of $10,000 from 200 orders in a month. Your AOV would be:

AOV = $10,000 / 200 orders = $50 per order
Understanding and analyzing AOV can help you gain valuable insights into your e-commerce business . You can then use this information to make data-driven decisions that improve your profitability and overall success.

Overall, if you sell more digital products, focusing on increasing your average order value can be sweden telemarketing data an easy way to grow your business.

That said, to increase your store's average order value, you simply need to give your customers a reason to spend more.

Let’s look at 14 ways to increase your average order value with WordPress.

1. Track Average Order Value (AOV) metric on your online store
The first step is to start monitoring the AOV on your WordPress site. You can use this data to understand which strategies are working and which are not.

My team simplifies this at Easy Digital Downloads by offering integrated reporting so you don’t have to set up separate tracking software and analytics solutions . All you have to do is go to Downloads ” Reports in your WordPress dashboard.

WooCommerce also allows you to easily find the AOV within its dashboard.

Tracking AOV in Easy Digital Downloads
For ecommerce tracking, I highly recommend setting up ecommerce tracking using Google Analytics on your WordPress site.