Making the digital marketing report

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In digital marketing work, it is common to use more than one work front, such as: email marketing, social media, SEO, content, among others. If you currently work with a team divided into sectors, it is important to align with everyone involved when creating the report. Here are some tips:

Organize the information: Here we have a main point: the report needs to have a beginning, middle and end . In addition, it needs to have a standard, an appropriate layout and structure that allows for easy understanding of the information contained bahamas mobile database therein. Without a pre-defined organization with all the team members involved, the final result after unifying the data will be like a “patchwork quilt”, not to mention confusing.

Present an overview: If you have chosen to use PowerPoint, after the title slides, I suggest starting with an overview. Present the main results obtained in the period analyzed in a simple and direct way and give a kind of taste of everything that will be seen in that report.

Make time comparisons: If the work has been carried out for a long time and you have previous data, it will be very valuable to compare the current result with a previous period. Depending on your analysis, it can be related to the same period last year, or to the previous month. This period analysis issue can be defined based on the business, for example, if it is something seasonal (it has very good performance in a very specific period). In this case, you can compare the period worked with the same period last year.

Make your work fronts clear: If you have built a marketing funnel to show the results of each channel, presenting it on the slide following the overview is also a good alternative. Here, the important thing is to show the details of each of your work fronts . Make each of your actions stand out and separate so that it is easier to understand which work is being performed at that moment.

Present the information in an intuitive way: Simple graphs showing the progress of the work over time are very welcome at this time. This way, the person can look at the slide and have a much better understanding of what you are presenting. If necessary, add small texts to guide the main slides, if your report will not be presented in person. This will make it easier to highlight the most important information. But don't overdo it! Remember, we want to show a result and not write a dissertation.

Bet on the FCA methodology – Facts, Causes and Action: The FCA methodology is very simple, but it will greatly help you understand what happened to the result when it was not achieved. This method will help you get to the root of the problem. Let's look at an example.