We know that the purchasing journey is a complex process that involves everything from the first contact your brand makes croatia mobile database the customer, to the moment of the purchase decision.
In e-commerce, after the purchase decision there are still a few steps until your customer has the product in their hands, for example, payment checkout and receipt of the product by the partner carrier.
It is at the time of checkout that the payment intermediary makes all the difference, being able to consolidate the sale or not from that point onwards.
We have listed below the main points that the payment intermediary impacts on your e-commerce.
Payment intermediation and the customer journey
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