So to protect our dream and prevent defeat from overcoming us, it is important to know each stage of the process when starting a business . We must work intelligently and that is why I would like to tell you about the 360 marketing strategy and why I recommend it to my clients when they want to create or scale their businesses.
The 360 strategy for planning a business.
Let's be honest, we know that many businesses start without having defined their strategy or without making a business plan, and although sometimes it is preferable to start and optimize processes along the way, it is also true that if we know the strategies to implement from the beginning, we can save a lot of time, money and pain in the process.
The 360 marketing strategy is a technique that can help you plan a business effectively, because it is based on an omnichannel presence and with the entire strategy aligned to achieve the objectives. Do you realize why it is so effective?
In addition to being a goal-focused strategy, the 360 strategy is effective because:
It uses multiple platforms and although the content is adapted to the requirements of each one, it maintains the same communication tone.
Increase the presence of our business on different platforms, making it recognizable to our ideal client.
Planning your business effectively applies the 360 strategy
It allows us to reuse content, saving us time and resources.
Align all creative tasks and processes to achieve the same goal.
Strengthens our brand identity and increases its value
It builds loyalty in our community and this translates into more conversions.
So I recommend that when planning a business, whether you are just starting out or want to scale your venture, keep the 360 strategy in mind when making your business plan.
Key steps for planning a business
If you want your business to be successful, working with strategy from the start is essential. To do this, you must know and develop all the stages necessary to plan a business. These phases are:
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Market research
The first step when starting to plan a business is to conduct market research . At this stage of research, it is necessary to analyze the situation of your niche, define your ideal client, include competitor analysis, study of the target audience and identify the trends that dominate the market.
The goal is to gain a clear understanding of customer needs and how your products or services can meet them better than your competition .
Defining your value proposition
Define what makes your business gambling database unique and different. What problems are you going to solve? How are you going to do it? What is your value proposition?
To develop a value proposition it is very important:
Knowing well who your avatar or ideal client is, understanding their needs, what problems they have and what they are looking for in a product or service.
Analyze the competition and see what and how they are doing it, what could you do better or what are they not doing that your business could do?
Define your strengths and weaknesses
Develop a unique value proposition by analyzing all the information you have collected. Remember that your value proposition should summarize what you do, why it is unique, and why your customers should choose you over the competition.
Definition of objectives
What do you want to achieve? It is important, once you have done your market research, to set clear and achievable goals. We can't go anywhere if we don't know where we are going, right?
Objectives must be specific, measurable, achievable, relevant and timely. We already know how to define SMART objectives. However, this time I bring you another equally effective recommendation: set quarterly objectives.
Three months gives you enough time to test whether a strategy works and change it if it doesn't. From these goals, monthly, weekly and daily tasks are derived. This way, you will have an overview of the goals and specific tasks you need to do to achieve them.
Strategy design
With your goals in mind, it's time to design your strategy. To do this, you need to know your ideal client very well, their pain point, and how you can help them solve it. But you must also keep in mind that this strategy must help you achieve the goals you have set when planning a business.
For me, the omnichannel or 360 marketing strategy is the one that has worked best for me so far because it addresses all customer contact points and emphasizes each stage of the sales funnel, which makes the results greater and faster.
Financial plan
You have probably heard the saying “start a business with zero investment” more than once, but nothing could be further from the truth. It is true that with a digital business the investment is quite minimal, but this does not mean that you are not going to invest.
