Video marketing also works well at building awareness because it is entertaining and can be consumed passively. Another option is collaborating with experts or influencers who trust your brand enough to share it with followers.
Stage 2: Consideration (or Interest)
Great, you’ve got their attention. Now, your job is to show them high school coaches email list why your product is what they need. Use consideration campaigns to explain your benefits and highlight what makes you different.
Make it clear why they should choose you over any alternative, even if that alternative is not buying at all. What’s your edge? Is it the quality, price, ethics or time-saving aspect? Help them see how your product solves their problem better than anyone else’s.
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