Challenges and solutions for sales metrics

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man pushes gearWhen dealing with sales metrics , you may encounter difficulties in gathering and analyzing them. This is very common, after all, there is a lot of data in a vast field of information in the sales area, especially in the digital universe, which is increasingly advancing and bringing new demands.

Manually gathering all the data may be an option, but it is not belarus mobile database or even reliable. In addition to being time-consuming, there is a risk that you or your team will make mistakes that will affect the final results.

With an online sales platform like Digital Manager Guru, which offers complete and unified management of your business metrics, this process becomes much more fluid, optimized and eliminates human errors, ensuring accurate data and generating the metrics needed to monitor your sales performance. In addition, Guru offers sales tracking to help you define the most profitable channels and traffic sources. This way, you will be able to make much more assertive decisions, based on real data and not on assumptions.

In addition to collecting them, it is important that you constantly analyze them. But what is the best way to do this?

Start by looking at your business’s strengths and weaknesses. For example, if you analyze metrics such as Sales Per Hour and Sales Per Day of the Week, you notice that the day with the most sales is Friday at 8 p.m. You can run your ads for that day and time. Or, if you notice that there are a lot of refunds for the purchase of a certain product, check if there is a lack of clarity in the information or any problems with the format of the offer, the quality, or even the delivery.

Don't forget to compare your current sales data with previous ones, as this will help you understand whether your business is evolving and whether the improvements and new strategies applied are having the desired effect.