Why the Featured Offer is so important

[kumartk]

The Featured Offer is extremely important for retailers selling their products on Amazon for at least two reasons:

Firstly, PPC ads can only be placed for a product if the retailer wins the Featured Offer – i.e. is judged by Amazon to be the best provider for this product.

Secondly, the retailer who holds the Featured Offer reaps by far the largest revenue. After all, the seller plays a rather subordinate role when purchasing on Amazon. Therefore, very few customers bother to search for other sellers; egypt phone number data they immediately choose the Featured Offer.

So how do you secure this special position as a retailer?

5 steps to a featured offer
Amazon will always select the retailer for the Featured Offer with whom – according to the Amazon algorithm – the customer will have the best possible shopping experience. This is logical, as Amazon always risks its own reputation with this selection. Therefore, it's important to convince Amazon of your top quality as a seller. Here's how to do it:

1. Seller Performance
To even be eligible for the Featured Offer, the retailer must have enough sales data for Amazon to evaluate. This includes, for example, having been selling through a "Professional" account for at least 90 days.

Additionally, new items must be sold, and their price must not be significantly higher than the average price charged by other retailers over the past few weeks and months. These points are basic requirements for being eligible for the Featured Offer.

2. Competitive prices
This doesn't always mean the "lowest" price, but in most cases, it is. After all, customers on Amazon are specifically looking for the lowest price for the product they want. So while price isn't the only deciding factor, it plays a very important role in winning the Featured Offer.

Tip: No one needs to check all of their competitors' prices around the clock to adjust their own prices if necessary. There are now software tools that do this automatically.

3. Fast and affordable shipping
Thanks to the well-known Prime shipping service, Amazon customers have become accustomed to receiving their products in two days or less without additional shipping costs. Therefore, sellers who use FBA (Fulfillment by Amazon) usually have the advantage here. Those who don't use FBA should definitely offer free shipping and ensure a maximum delivery time of two days.

4. Guaranteed availability
Amazon customers shouldn't have to wait. Therefore, Amazon prefers retailers with sufficient product stocks for the Featured Offer. If a product has to be restocked before it can be delivered, this negatively impacts the customer shopping experience.

Retailers should therefore ensure that sufficient products are in stock, even if winning the Featured Offer leads to sudden sales spikes. Software that monitors inventory levels can also help in this case.

5. Excellent customer service
Price isn't everything, and Amazon knows this. Therefore, various factors related to product quality are also assessed, such as how often an item has been reported as damaged, the cancellation rate, how often there have been shipping delays, etc. In short: the more pleasant the customer's shopping experience, the more retailers can score points here.