Let consumers know about your online activities through paid ads

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Another thing that is essential in terms of digital marketing for small businesses is to do paid advertising, such as Google Ads, Facebook Ads or Instagram Ads.

The important thing in this case is to make targeted ads, that is, aimed at people who are really interested in your products or services, such as those who have already visited your website or who follow your company on social media.

When we talk about digital marketing for small businesses , we must always keep in mind the scarcity of resources, which is a characteristic of this sector. Therefore, there is no such thing as “cheap flying” advertising.

If you have relevant and important information on your website or social media, and you want your customers to always be connected with you and receive online offers, let them know about it!

Having loyal online brazil mobile database followers is extremely powerful, as in addition to maintaining an open channel of dialogue, it allows you to talk to them at any time, even after they have left your website or physical establishment.

8 – Think seriously about selling online
Another tip that we consider strategic in terms of digital marketing for small businesses is to seriously think about selling online, if you don't already have this feature on your website.

Online sales are increasing every day, and without a doubt, this is a great opportunity, especially for those who already have physical sales.

Nowadays, setting up an online store is not at all difficult, and you can even find several ready-made solutions that can be rented and implemented on your company's website.

We know that micro and small business owners often think that online stores take sales away from physical stores, but this is not true. There are several studies that prove that e-commerce boosts sales in physical stores and vice versa.

As we mentioned earlier, nowadays, many consumers have developed the habit of consulting online and buying in-store, or vice versa.

In reality, there is no longer a physical store or virtual store, the consumer is multichannel. Perhaps you have already heard of the OMNI Channel concept , which is precisely this exchange and interaction between sales channels.

The COVID-19 pandemic itself has shown that this digital marketing strategy for small businesses was responsible for the survival of many small businesses.