Industriemedien: Hanna, how did you hear about WEKA Industrie Medien?
Hanna Hochedlinger: I saw a job advertisement on a job platform for an online writer where you can also use and develop your social media skills. After watching the nice introductory video on YouTube, I really wanted to join the online team and thought I would give it a try.
Hanna Hochedlinger: I am currently studying Journalism and Communication at the University of Vienna and am in the final stages of my studies. I will probably (or rather, I hope) finish my degree in the summer. Before that, I worked in PR at The Skills Group for just over a year.
Hanna Hochedlinger during the interview
Industriemedien: Actually, public relations is mexico telegram data something completely different from what you do now at WEKA. How did the change of direction come about?
Hanna Hochedlinger: I was interested in journalism, video and everything digital from the start. In the third semester I had to choose fields of specialisation and as part of the first field of specialisation, public relations, I applied for an internship in this field and ended up gaining over a year of experience in a PR agency. I found that very exciting too. But the second big field that has always interested me was journalism. And that is the next milestone for me.
Industrial media: We are very well represented in the B2B sector. There are probably topics that have a lot to do with industry and trade. Things that end consumers don't pay much attention to. How do you like working with these topics and what do you find interesting about our magazine Factory?
Hanna Hochedlinger : I am actually a very easily inspired person, but also a critical one. That is certainly an advantage for such specific "niche" interests. My interest grows privately and I can hardly stop clicking from one article to the next. And especially when it comes to technological topics, I find it interesting to prepare them in such a way that they are interesting to a broader target group.
