1. Daily Budgets: Set a daily cap. This ensures you won’t accidentally blow your entire monthly budget in one day if your ads spike in popularity.
2. Alerts and Notifications: Set up email alerts for art director email list cost spikes. If your cost-per-click (CPC) unexpectedly doubles overnight, figure out why (did a competitor outbid you, or is there seasonal demand?).
3. Pace Yourself: Some businesses do better with monthly budgets, some with daily budgets. Tools like Optmyzr or scripts can help automatically pace your spending so you don’t run out of funds mid-month.
Do: Check your campaigns weekly (or more often, if you can).
Don’t: Assume everything is fine just because you picked a budget. Platforms change, competitors change and user behavior changes.Section 5: Tracking Success (So You Can Actually See If This Works)
