Our agency has been using HubSpot CRM for several years and recommends it to its clients. Why? Because it is a solution that is both robust and intuitive , unlike its competitor Salesforce which has a reputation for being more complex.
So, to help you familiarize yourself with this more than complete software, but also to guide you in identifying the best offer for your specific needs, we suggest you take stock of the features and advantages of the star of CRM: HubSpot .
In this illustration, a CRM and its various tools.
HubSpot CRM: centralize your sales data with the free version
If you’re looking for an effective CRM solution that won’t break the bank, the free version of HubSpot CRM is an option to consider. Designed to centralize and optimize sales data management, this completely free offering is a boon for businesses looking to experience the benefits of a quality CRM.
What features are included in the free service?
You've probably heard of it before, HubSpot is one of the leaders in the customer relationship management solutions sector. And contrary to popular belief, its free offering is already a very comprehensive platform, which goes far beyond simple contact management. This hub effectively centralizes a company's essential information and can transform each email address received into a wealth of valuable information (notably via a database of 20 million companies).
In short, the free version of HubSpot CRM is not limited to customer and prospect management. It includes a range of features dedicated to improving your company's web content strategy and inbound marketing (also read our article: 3 practices for starting your inbound marketing strategy with HubSpot ). These tools include:
A campaign manager , very powerful for orchestrating your advertising and emailing campaigns, in addition to allowing you to optimize your marketing actions and monitor the impact on your leads and customers;
A creation interface for personalized forms , which capture essential information from your prospects;
An integrated CMS to design landing pages that increase the conversion rate of your visitors into customers;
A chatbot to improve the customer experience on your website and facilitate interaction with your prospects.
But the features of HubSpot CRM in its free version don't stop there! They also extend to the specific needs of your sales teams, by offering tools to manage and track the sales process. This is the case, for example, with:
Sales pipeline tracking , through a clear and intuitive botim database dashboard that allows you to track sales progress in real time, while viewing deals won or lost and the individual performance of each salesperson;
Task automation , which reduces time spent on repetitive actions and allows sales teams to focus on strategic operations and customer relationships.
Choosing the free version of HubSpot CRM means opting for a complete and versatile solution, adapted to the needs of small and medium-sized businesses.
The advantages of the free offer
With HubSpot's free version, your business gets access to a centralized customer database that includes essential information about your leads, opportunities, and existing customers. This centralization also makes contact management easier, allowing your sales teams to track up to 1 million contacts at no additional cost!
In short, through its advanced analytics tools, the platform allows your business to track the path of leads on your website. These features help you detect behaviors that positively influence your conversion rate , one of the crucial points for any effective marketing strategy. At this point, HubSpot can easily replace analytics or marketing automation tools .
Also, remember that HubSpot CRM integrates automation and reporting tools, which support the sales team by automating repetitive tasks and generating detailed reports on sales operations and marketing actions.
And then, the cherry on top is that HubSpot's free version integrates very easily with other platforms and services, including CMS systems, marketing automation tools, and content management solutions. It goes without saying that this interoperability directly strengthens the efficiency of sales and marketing processes.
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Opt for the HubSpot CRM commercial suite: complete centralization of commercial processes
Opting for the HubSpot CRM business suite is a strategic choice to centralize and optimize the business processes of any company, since the platform offers a complete solution for managing customer data and sales or marketing operations (also read our article on the RevOps strategy ).
While HubSpot's free version is already a powerful tool that provides the necessary foundation, businesses aiming for further growth and automation will benefit from looking at the advanced features of the Pro and Enterprise versions of HubSpot's Sales Hub .
