Esteban Valverde Blanco, IM student and Head of Marketing at Colono Construcción

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Being the Marketing Manager of a large company like Colono Construcción involves juggling a lot of data. You also have to know how to reach an audience that's often overexposed to countless advertising campaigns. It's no easy task, but Esteban Valverde , a student on the Digital Marketing and Inbound Marketing Course , has the keys. We'd also like to congratulate Esteban on his excellent achievement.

Tell us about Colono Construction
E: It is a 100% Costa Rican-owned company and one of the largest companies in the sector nationwide. Its most important product categories include hardware, construction, finishing, and electrical , but it also diversifies into other important products for homes and industries.

What's your day-to-day costa rica mobile database life like as Head of Marketing at Colono Construcción? What responsibilities does this position encompass?
E: Fortunately, every day is a challenge and we are constantly looking for ways to align with our customers' wishes , not only in terms of communication, promotions, and new channels, but we also support them with actions that can directly impact sales through events, strategic alliances, etc.
Based on an annual marketing plan developed by the department, we work daily to ensure its execution and we are frequently reviewing the impact of our actions at the budgetary level and their impact on sales.
On a daily basis, we see new opportunities to position the brand both online and offline , how to attract new potential customers, improve customer service, and how to support communities through Corporate Social Responsibility actions.